Yes, I Create Brands!

When I begin a new project for a client, whether it's development or marketing-related, I always ask for their brand guide first. Over the course of my career, I've read dozens of brand guides, poring over language that captures an organization's mission, vision, value proposition, key messages, and tone of voice. Each and every time I think, "Hey, I could do this!"

After all, every project I take on requires some level of message development. What should we be saying to potential donors? To prospective students? To people who care about the issues we're working on and want to help us change the world? To community partners and funders who might not know who we are yet? In my campaign communications work, I always create a brand architecture that includes a campaign theme, key messages, and positioning language.

In 2025, thanks to long-term clients Masters Group Design and Merz Branding, I finally had the opportunity to sink my teeth into some organizational branding. With Merz, I served as message strategist and writer for rebrands of the Celiac Disease Foundation and a Philadelphia-based construction management company. With Masters Group, I became part of their team working on brands for some incredible Philly-area nonprofits, including the Philly Pops, the Philadelphia Education Fund, and Playful Learning Landscapes.

"Hey, I could do this" turned into "Yes, I do this!" I relish the challenge of finding the right words to give an organization the tools they need to broadcast their value to the world with consistent and compelling language.