SAMPLE PROJECTS: Healthcare
Healthcare
Inova Health Foundation | Donor Communications
For five years, I served as communications partner for the Inova Health Foundation, concepting and writing several donor stewardship pieces. These included simpler thank-you pieces for all donors as well as more extensive impact reports for major donors. I also created pieces for the annual Inova Honors Gala. All work was done in partnership with Swivel Studios, Collingswood, NJ.
Healthcare
Children's Hospital of Philadelphia | Campaign Communications
In partnership with Snavely Associates (now Foster Avenue), I created the message platform and key communications for the Children's Hospital of Philadelphia's $1 billion campaign--the largest in its history.
I conceived and wrote a range of materials: elevator speeches, cases for support, portions of the website, and donor-personalized microsites. I also consulted on content for the campaign video.
Healthcare
Penn Neurosurgery | Capabilities Piece
The Department of Neurosurgery at Penn Medicine wanted a promotional piece not only to support funding applications but also to appeal to referring physicians and potential patients. I conducted interviews with every member of the department to capture the essence of their work and wrote the descriptions that accompany their photos. Swivel Studios in Collingswood, NJ, designed the piece.
Healthcare
Geisinger Health | Geisinger Magazine
I served as the founding managing editor of Geisinger Magazine, a 52-page semi-annual publication featuring stories and news from throughout Geisinger Health, a health system in central and northeastern Pennsylvania. Working closely with the executive team, I created the template for the first issue and managed a team of writers and photographers to produce five issues.